Recognition of profitable customers for dental services marketing--a case of dental clinics in Taiwan
Authors
Bih-Yaw Shih 0, Wan-I Lee, Yi-Shun Chung, Ai-Wei Chen, Yichaio Sui
Corresponding Author
Bih-Yaw Shih
0Department of Computer Science, National PingTung University
Available Online October 2006.
- DOI
- https://doi.org/10.2991/jcis.2006.151How to use a DOI?
- Keywords
- Neural networks, profitable customer, recognition, marketing strategy, discriminant analysis
- Abstract
- The medical care industry has been dramatically developed in the last two decades in Taiwan and it has resulted in an extremely risky position. The purpose of the research was the development of a neural network model to recognize profitable customers for dental services marketing. Data set was built up from proprietary customer databases and survey of seven dental clinics in Taiwan. The result reveals that the prediction accuracy of the model is greater than the discriminant analysis model. The evidence suggests that the model is useful in recognizing existing patterns of customers’ data.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Bih-Yaw Shih AU - Wan-I Lee AU - Yi-Shun Chung AU - Ai-Wei Chen AU - Yichaio Sui PY - 2006/10 DA - 2006/10 TI - Recognition of profitable customers for dental services marketing--a case of dental clinics in Taiwan PB - Atlantis Press SN - 1951-6851 UR - https://doi.org/10.2991/jcis.2006.151 DO - https://doi.org/10.2991/jcis.2006.151 ID - Shih2006/10 ER -