Proceedings of the 2019 5th International Conference on Social Science and Higher Education (ICSSHE 2019)

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274 articles

Analysis on the Development and Utilization of Adult Education Electronic Archives Management for New Engineering Disciplines Construction

Meirong Zhang
In order to strengthen the management of adult education achievement and revise the unhealthy phenomenon such as false academic qualifications and unsatisfactory transcripts, this paper introduced the significance of doing research in the adult education for New Engineering Disciplines Construction,...

Teaching Reform of Computer Application Basis Based on Blended Learning

Liangtao Yang
Blended learning is an organic combination of online learning and traditional face-to-face classroom learning, and it is one of the research hotspots and important development directions of university teaching reform. On the basis of sorting out and analyzing the current situation of computer application...

A Research of the Relationship between Organizational Justice and Organizational Retaliatory Behavior: Based on the Moderator of Emotionality

Yonghua Pi
Organizational justice is an important predicting index for the effective functioning of organizations. There are many organizational variables affected by organizational justice, such as organizational retaliatory behavior (ORB). In this study, it performed a test for the moderating role of the personality...

The Application of Task-based Language Teaching (TBLT) in Biblical Literature Course

Wenhui Zhang
Biblical literature is offered as an optional course for English majors in many colleges and universities in China. This writer introduced TBLT into the teaching of this course and the result from this practical exploration proves that this method can effectively avoid the disadvantages of traditional...

Research on the Contents of Teaching Evaluation in Colleges and Universities Based on Grounded Theory and Students' Perspective

Zhijun Yin, Yaling Dong
Student evaluation of teaching effectiveness is a teaching evaluation method that gradually applied in colleges and universities at both home and abroad. However, there are various problems in the process including subjective rating, limited evaluation content and results in inaccuracy. In accordance...

Research on the Innovation Ability of Postgraduates in Local Universities

Liping Lin, Yang Wang
This paper probes into the problem of graduate students' innovation ability in local universities from three aspects: first, it analyzes the concept of innovation and innovation ability; second, it sorts out the related research on the cultivation of graduate students' innovation ability in domestic...

The Incentive Mechanism of Preferential Tax Policies to the Environmental Protection Industry

Shengting Li, Xiaowei Zhou
The environmental protection industry (EPI) has high policy sensitivity and is influenced by many factors, but the policies incentives to EPI have not attracted enough attention. This paper studies the incentive mechanism of preferential tax policies (PTP) to EPI by the method of system dynamics (SD)....

Transformational Leadership and Job Satisfaction: The Mediating Role of Procedural Justice

Salem Mohamed A. Mansur, Guozhu Jia
The aims of this study were to identify the level of job satisfaction (JS) and the degree of transformational leadership (TLS) practice in technical colleges in western Libya, as well as detect the impact of TLS on job satisfaction. Additionally, verifying the role of procedural justice (PJ) as a mediating...

Language Influences Thought? Or the Reverse?

Feng Li
The Whorfian Hypothesis has been a source of controversy since it was first articulated both in its strong form ‘language determines thought’ and its weaker form ‘language influences thought’, and it has influenced disciplines beyond linguistics. This article intends to regard the relationship between...

The Applied Research on the Micro-Course Development of Fine Arts Skills Based on the Cloud Platform

Jie Fu
With the popularity of the internet and extensive application of modern educational technology, mobile study and online study become a learning fashion. In this study, the blended learning mode based on the micro-course is constructed to widely promote the teaching reform of fine arts skill course represented...

Analysis on Consumer Demand of Electric Vehicle Based on Internet Survey

Yuhang Shang, Yi Feng
Based on the online questionnaire and the analysis of the current materials, this paper carries out a market research on the consumers’ awareness and purchase intention of the electric vehicles starting from the consumer behavior characteristics and consumption habits. It is found in the online investigation...

Reflections on the Specialty Construction of Information Countermeasure Technology in Local Colleges and Universities under the Background of New Engineering — Taking Xi’an Technological University as an Example

Ya-wen Wang, Zhi-ping Liu, Xiu-hua Hu, Jun Yu
In order to make the specialty construction of information countermeasure technology meet the requirements of new engineering, this paper expounded the problems and difficulties existing in the information countermeasure technology specialty of local colleges in the construction of new engineering from...

Corruption Governance and Enterprise Performance: a Lubricant or a Stumbling Block

Fengli He, Liang Zhang
This paper empirically examines the impact of corruption governance on enterprise performance by taking a-share companies in Shanghai and Shenzhen stock exchanges from 2013 to 2017 as samples. The results show that there is a u-shaped relationship between corruption governance and enterprise performance;...

Study on the Application Design of Hubei Folk Brocade Patterns

Lin Liu, Qinqin Xiao
In this article, the design aims to merge a large amount of information into an easy-to-understand art form through the image-text combination and hand-drawn form to enable more people to better know Hubei brocade, thereby excavating the historical and realistic value existed all time throughout the...

Employee Innovation in the Perspective of Differentiated Incentive Mechanism

Xin Zhu, Shiwen Liao
Innovation is the power and soul of enterprise development, and scientific and effective incentive mechanism is the "catalyst" of employee innovation. From the point of view of managers, technical R&D personnel, production personnel and sales personnel, this paper expounds the feasibility and importance...

Localization Development of Course Resources Based on Training Package — Taking the Course of Engineering Cost Software Application as an Example

Xiuyan Zhang, Yunxian Zhang, Chengjie Luan
The paper constructed an open "training package" curriculum resources. This study mainly adopts discussion method, questionnaire survey method and project method. At four grades of the primary, intermediate, advanced and special, the paper constructed training package curriculum resources for the course...

Revelations from Student Affairs Administration of Universities and Colleges with Student-centered Concept in the UK — Taking University of Reading as an Example

Wenbo Liu
The student-centered concept of student affairs management in British universities has a positive reference to the ideological and political education in Chinese universities. Universities of our country need to grasp the relationship between explicit education and implicit education, both as ideological...

Research on the Ways to Cultivate the Innovative Ability of Undergraduates Based on the Degree of Teaching Participation and Satisfaction

Hong Zhao, Shuhong Wen, Yuxin Zhang, Shuzhen Mei
The purpose of this paper is to study the ways to cultivate Undergraduates' innovative ability. This paper investigates the current situation of Undergraduates' innovative ability from three dimensions: innovative thinking, innovative wisdom and innovative personality. Based on the analysis of the survey...

Analysis on the Professional Development of New Professional Farmers under the Background of Rural Revitalization Strategy

Jun Wang
New-type professional farmers are the main force to realize agricultural modernization in China,cultivation of new-type professional farmers are the important part of the structural reform of agricultural supply side. With the implementation of the rural revitalization strategy, completing the building...

Research on the Training Mode of Innovation and Entrepreneur Talents in Economics and Management Major of Applied Undergraduate Universities

Na Wu
The current state of innovative training talents is serious. The ministry of education clearly pointed out that colleges and universities should promote entrepreneurship and innovation education as a comprehensive reform, including the innovation and entrepreneurship education. Based on the above understanding,...

Knowledge Association Method in the Teaching of Professional Basic Courses

Kehu Xu, Guosheng Wang
In view of the wide range of mathematical knowledge, strong systematicness and theorization and the difficulty in resolving the teaching difficult points involved in the course of modern control theory, the association teaching method is carefully designed according to the relevancy of knowledge and...

The Transformation of Network Law Education in Universities and Colleges In the Era of Digital Economy

Yi Yang, Yuqin Zhou
With the deepening of the information technology revolution and the advent of the era of the digital economy, the network has become a new technology carrier which is closely related to college students. However, there still exist a series of maladies that are not in line with the development of the...

“16+1”: ‘Hubei Roads’ of Jingchu

Frosina Vitkovska, Lai-jin Shen
Occupying the central territory of the land of China Hubei with its ‘Roads’ is holding the central position in the realization of the China Dream and is leading the main role in the rejuvenation of the Chinese nation. The realization of the idea for the creation of the “16+1” Mechanism in this 6th year...

On the Innovative Way and System Demand for the Development of Teachers of Professional Courses in Higher Vocational Colleges in the Internet Era

Lihuan Liu, Jiang Cen, Huifang Xiao
Teachers of professional courses in higher vocational colleges have dual attributes of higher education and professionalism. Under the background of Internet plus era, it is necessary to innovate the path of the development of professional course teachers in higher vocational colleges in order to meet...

On “New Retailing” Strategy of New Hua Du Traditional Supermarket

Herong Zhang
The research is carried on the traditional supermarket that adopts “new retailing” business model. This paper analyzes the difficulties of the traditional supermarket and the necessity to keep running under the “new retailing” strategy. The “new retailing” strategy of the New Hua Du supermarket was studied...

Reconstruct English Teaching against the Background of MOOCs Based on an Empirical Study Of “Oral English 2” Teaching Reform

Huijuan Xue
Based on the empirical data elicited from “Oral English 2” teaching reform and the specially-designed questionnaire, with freshmen as the subject, this paper researches on how to reconstruct oral English teaching in terms of content, method and assessment against the background of MOOCs. The conclusions...

Application of Schema Theory in College English Listening Teaching

Jie Du
This paper aims to analyze the efficiency that can be brought about in college English teaching through the application of Schema Theory. It has developed by firstly focusing on the three classifications of Schema Theory, linguistic schema, content schema, and formal schema and two major models of information...

Statement of Problem of Palliative Care Institutionalization in Modern Russia

V.V. Moiseev, O. A. Sudorgin, E.К. Naberushkina, M.Yu. Karelina
The article deals with conceptualization of palliative care as a social institution and the need to incorporate it into the system of national policy of the Russian Federation. A review of theoretical concepts related to palliative care showed that research works are scattered across the fields of medicine,...

Linkage around the Axis: Application of Micro-Curriculum in the Field of Media Literacy

Fang Zhou
Micro-curriculum is an important part of information-based classroom. At present, the application of micro-curriculum lays more emphasis on the presentation of learning content than on the integration with real classroom and learning process. Taking media literacy as a starting point will provide a more...

Thoughts on the Problems in the Teaching Design of Advertising Course

Yijin Wang
In the era of the knowledge-based economy, the demand for advertising professionals in the social market will be greatly improved. Therefore, in training professional advertising talents, colleges and universities should carry out in-depth reform and innovation of advertising courses, keep up with the...

Application Research of Case Teaching Method in Public Policy Science under Information Technology Condition — A "Micro-Teaching" Platform as an Example

Meiduo Zhou, Huan Mu, Xueyong Yan
This work mainly study how to improve the case teaching effect in the process of public policy teaching by applying information technology to the classroom. Taking the case teaching of Sun Zhigang Incident based on the micro-teaching platform as an example, through the action-observation-reflection analysis...

Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude

Gao-fu Liu, Peng-chao Gao, Yu-chun Li, Zhuo-ping Zhang
In recent years, short video has become the new darling of the Internet after network broadcast by virtue of its characteristics such as short time, high degree of entertainment, easy production and sharing. In this context, how to effectively use social media short video for marketing has become a hot...

Study of Problem-based Learning and Bilingual Education Applying in Medical Informatics Course Teaching

Heqing Zhan
Medical informatics is a rapidly developing subject, while it is late started in Chinese universities as a course. This paper laid out the current teaching in medical informatics course at home and abroad, analyzed problems in course teaching, and pointed out the importance of problem-based learning...

Application of Knowledge Visualization in Senior High School Information Technology Classroom Teaching

Huansong Yang, Yiming Liu
Knowledge visualization has become the development trend of the current era. Based on the "visual teaching", this work explored the visual teaching of senior high school information technology courses, conducting teaching design and practice based on knowledge visualization. This work studied and analyzed...

A Practical Research on the Flipped Classroom and Teaching Process Reengineering via Smart Learning

Zhaoxia Zhang
This paper studied how to apply the flipped classroom and reengineer the teaching process to improve the teaching effectiveness through smart learning model in higher vocational schools. An information-centered teaching process was designed for the course content “In-flight Safety Announcements” for...

State Management and Corruption in Russia

V.V. Moiseev
The purpose of this study is to determine the causes and extent of corruption in public administration in modern Russia. Analyzing the activities of public authorities and management over the past two decades, you inevitably come to the conclusion that they are defeated by corruption. Corruption in the...

Status Analysis and Research on Teaching System of Hand-drawing Course

Yu Gui, Jinghui Yang
Hand-drawing course plays a link role in the teaching of the modern art design. It is between the basic course and the professional course, which has a great influence on the students' further education and employment. Through the questionnaire survey on the students of the art design majors of Tianjin...

Water Treatment Biology Teaching Reform Based on Engineering Education Certification

Bo Guo, Yaqing Li, Sufang Wang
The course teaching reforms of water treatment biology, based on engineering education certification, aims at cultivating the comprehensive abilities of students to analyze and solve the complex problems in water supply and sewerage science and engineering. The reforms were performed by optimizing and...

Research on Innovation of Digital Talents Training Model of Intangible Cultural Heritage in Vocational Colleges

Pei Cai, Yang Huang
This paper proposes to construct the diversified and innovative digital talents training model of intangible cultural heritage in vocational colleges "based on regional tradition and demonstrating the individuality of the times", explore the new way for vocational colleges to "train high-quality compound...

Service Convenience and Customer Loyalty: Findings from Convenience Stores in Guangzhou

Hong Jin, Shijie Wang, Feng Yang, Huiming Xu
This paper aims to study the multiple relations between service convenience and customer loyalty with SPSS21.0. software. Thus, a variable, multi-dimensional and nonlinear hypothesized model is developed to explore how service convenience influences customer loyalty. To obtain practical implications,...

Teaching Reform of the Single-chip Microcomputer Curriculum based on PBL

Boyu Si, Yutong Zha, Zhonghang Wu, Lijun Hao
This paper has proposed a teaching reform method for the curriculum ‘Single-chip Microcomputer Applied Technology’ based on the concept of PBL. The improvement includes choosing the suitable SCM chips (MSP430), designing the pattern of the PBL class, and using the circuit simulation software, such as...

Curriculum Management Study: Origin, Development, Current Situation and Trend

Rendong Jin
Learners, educators and curricula are critical to educational activities. Studying curriculum management has to be within content. It requires the focus on its origin, development, current situation and trend. Therefore, with the data from Web of Science, an analysis is carried out in the present paper....

Biomedical Electronics Curriculum Reform in the Concept of CDIO Education Countermeasures

Yutong Zha, Boyu Si, Xiaoou Li, Jiayong Yan
Biomedical electronics is a compulsory course for biomedical engineering undergraduates which contains theory courses and experiment courses. It uses knowledge of electronics to solve life science problems. To improve the effectiveness of learning, CDIO Education Countermeasures is introduced in Biomedical...

Challenges and Opportunities in the Teaching of the National Image of China in General Education Courses in Chinese University — An International Media Communication Study from the Perspective of the “Belt And Road” Initiative

Yiran Wu, Ge Wang
This paper aims at finding the challenges and opportunities in the teaching of the national image of China in college general education courses. It analyzes the international media communication of China’s national image from the perspective of the “Belt and Road” initiative and discusses its influence...

The Analysis on Multidimensional Transformation Theory in College Translation Teaching

Man Zhai
Eco-translatology exercises its inventive mind and adopts an unconventional approach to guide translation with a harmonious and multidimensional perspective and a new researching paradigm. To analyze the college translation course from eco-translatology perspective and decode it from the dimensions of...

Research on Teaching Reform of Public Basic Courses in Colleges and Universities under the Concept of “Course-based Ideological and Political Education”

Yuci Wang
Implementing “Course-based Ideological and Political Education” in public basic course is required by the teaching reform of public basic courses and the teaching reform of ideological and political education under the new situation. This work explored main measures for the teaching reform of public...

Suggestions on the Construction of Financial Informatization in Chinese Universities

Haiping Guo, Jun Li
The emergence of new technologies such as big data, cloud computing and intelligent networking has promoted the transformation of the existing financial management model. In order to provide a reference to further improve the level of financial management information construction in Chinese universities,...

Outcome-Based Education (OBE) Oriented Teaching Reform By Competitions

Hongtao Wang, Xucheng Liu, Hui Huang, Dongyu Yang
In this paper, we got the benefits by using outcome-based education (OBE)-oriented teaching reform. The outcome-based education is an effective method to train students’ abilities according to enterprises’ demands, letting students adapt the work model from studying knowledge to the outcome. In this...

Ideological and Political Education from the Perspective of Persuasion Theory

Li Zhu
Ideological and political education and persuasion theory have an inherent fit. From the perspective of persuasion theory, it analyzes the problems existing in ideological and political education workers, educational content and educational methods, draws on the relevant content of persuasion theory,...

Exploration and Practice of the Teaching Model of the Course of Engineering Graphics under the Background of International Run-through Cultivation

Rui-can Hao, Hua-gang Liu, Jin-ru Ma, Hui Yu
Based on the analysis on the background of international run-through cultivation and the characteristics of the course of Engineering Graphics, the problems and shortcomings in the course teaching are found out. Aiming at the docking of domestic and foreign standards and the common problems in traditional...