Proceedings of the 2016 2nd International Conference on Social Science and Higher Education

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164 articles
Proceedings Article

Product Innovation Design Method Based on Case Reasoning

Wei Chen, Juan Fan
In order to coordinate the product innovation design method and the market economy benefit, it is necessary fully inherited the advantages of similar products. According to the product innovation design theory of evolution, and the thought of case-based reasoning and cognitive psychology, it is analyzed...
Proceedings Article

On Factors Affecting the WeChat Design Based on Neural Network

Yuan-tao Jiang
WeChat (known as Weixin in Chinese) has improved the contact interface of many businesses. So, the identification of critical factors influencing the WeChat design is very important. By combining questionnaire investigation and a neural network, this paper analyzes a variety of variables in an attempt...
Proceedings Article

Social Recognition Research in Foreign Marriage for Transnational Groups in China-Vietnam Border

Xiaobo He
Due to next region, economic and trade communication, similar living style and stable marriage circle history, foreign marriage has been existed for a long time in China-Vietnam border, especially for the transnational groups. It plays an important role in border stability and transnational communication,...
Proceedings Article

On the Relationship between Indirectness and Politeness

Jimei Li
It is generally believed that moderate indirectness is better and more easily acceptable than blunt and direct speech acts among both close friends and other acquaintances in everyday conversations, especially among strangers. Such indirect speech acts mean comparatively more politeness for the speech...
Proceedings Article

Analysis on the Teaching Mode of College English Teachers' Turnover

Meijing Li
A new type of teaching organization, which is not only suitable for primary and secondary school teaching, but also can be used in the teaching of University. The flipped classroom relevant concepts and contents and characteristics were analyzed in the course of the study, analysis the relationship between...
Proceedings Article

Research of Music Talent Cultivation Based on Practice Education

Yumeng He
Based on the concept of music practice education, this paper designs a music talent cultivation mode from the perspective of the "credibility" of educational objective. This paper analyzes the realization strategy of music teaching and training from mutual fusion among teacher, students and training...
Proceedings Article

The Training Pattern of Undergraduate Application-Oriented Talents for Tourism Management in Local Colleges

Minggui Cao
With the rapid development of the tourism industry, shortage of talents followed, and training of application-oriented talents is imminent. This paper outlines some of the related problems for Application-oriented talent training: the talent training objectives are homogenize; the talent training and...
Proceedings Article

Subject Superiority Developing Composition Talents Cultivation Mode Based on Comprehensive Safety Discipline

Dan Mei, Yaoxuan Tao, Meng Wen, Futang Xing
The education of the safety engineering is not only the major way to cultivate the professional talents, but also the basis of the safety science development. The paper introduces the development of safety science and engineering in the Chinese colleges. In order to overcome the limitation of the employment...
Proceedings Article

How Private Universities Rely on Graduate Education to Improve the Quality of Undergraduate: Take Xijing University as an example

Jing-feng He, Dong Zhang
This article from the source quality, the teacher troop, the discipline construction, the teaching quality, several aspects of employment work, in view of the private universities how to rely on the graduate student education to improve the quality of undergraduate training research. For private universities...
Proceedings Article

Exploration of Platform Construction for Innovation Talents Cultivation of Information Science

Kewen Liu, Hongxia Xiong, Zhiqiang Guo, Qingsong Ai, Rong Zhou
The current state and the existing problems of innovation talents cultivation in Chinese universities are analyzed in this paper. Moreover, the significance to cultivate innovative talents under the new age is explained. Training objectives of Information science innovation talents cultivation are determined...
Proceedings Article

Research on the Recycling Strategy of Used Textbooks in Colleges and Universities

Xianjin Xu, Yanlong Zhu, Hao Liu, Min Liu
In order to improve the utilization rate of China's second-hand textbooks in Universities, promote the second-hand textbooks' recycling process, through the use of market research, in Hubei University of technology as an example the operation mode of the existing old bookstore started research work....
Proceedings Article

Exploration Teaching Method of "Communication Engineering" Technical Talent

Lanxin Hu
Aiming at our institutions of higher learning in training applied talents existing "culture results" in the case of enterprise "needs" does not match the proposed "three · three" teaching method (three: social needs, personal preferences, school orientation; tripartite: "analog current network", "MIMPS...
Proceedings Article

A Survey of Motivation Strategies in College English Classroom and the Selection of Effective Teaching Strategies

Jie Xiao, Zhong Cao, Wei-min Qi
Motivation is one of the main factors influencing college students' foreign language learning. The theory of social mental model provided by Gardner&Lambert puts forward that the social environment will affect the motivation of the second language learners' learning. Dornyei's theory of three levels...
Proceedings Article

College English Classroom Teaching Model from the Perspective of MOOC

Xiaoyi Liu
The advent of the era of globalization and informatization not only changes our way of life but also changes the way we learn. The new study mode of MOOC has caused the wide attention of many people. Based on the concept of MOOC, it also applies to college English classroom teaching. In nature, MOOC...
Proceedings Article

Correlation Research on College Oral English Teaching and Interpretation

Xiaoyi Liu
With the quickening pace of internationalization, the role and status of interpretation in diplomatic activities are becoming obviously important. The interpretation courses are also emerging in college English education endlessly with their benefits. Interpretation, however, taking training skills as...
Proceedings Article

The Application of Project-Based Teaching Mode in Curriculum Teaching of Computer Application Foundation in Higher Vocational Colleges

Yu-xia Li
At present, the common fault of curriculum teaching in higher vocational colleges is the lack of practice or emphasis on the theory. However, the core content of new curriculum reform in higher vocational colleges is to convey practical and compound talents to the enterprise production line. As an important...
Proceedings Article

Undergraduate Tutorial System Based on Game Model

Hengwei Zhang
Undergraduate tutorial system must be premised on fairness, which respect for the students' priority for tutor choosing. Different tutors have different experiences in paper guide, and senior tutors have high voice in thesis evaluation, therefore, senior tutors often become the object of contention for...
Proceedings Article

Literature Review on the Impact of Education on Individual Income

Manxue Chen, Kangyin Lu, Chengcheng Tao
Since the 21st Century, the relationship between education and income, the trend of changes in the rate of return on education and the impact of the level of education on income gap have become hot issues in the field of labor economics and economics of education. Through sorting out the previous researches,...
Proceedings Article

Research on the Evolution and the Current Situation of Chinese Secondary School Education

Kangyin Lu, Manxue Chen, Fenghua Zou
Education is one of the most important factors in human capital, and secondary school education is an important period of individual basic education. Since Reforming and Opening up, China gradually develops its education policy, which also improves the education quality of schools from different levels....
Proceedings Article

Study on the Speech Processing Strategies of Bi-sentences of Thai Native Speakers

Ruifeng Wang
By analyzing interlanguage corpus and sentence acquisition stages of 9 patterns of Chinese Bi-sentences of intermediate Thai native speakers, this paper explored the speech processing strategies of Bi-sentences. It is found that the speech processing strategies of Thai native speakers experienced the...
Proceedings Article

The Research and Practice of "U-Learning+CDIO" Model

Yuejiang Sun, Chunxia Qi, Lijing Yang
Traditional teaching modes are being changed by information technology. Ubiquitous learning (U-Learning) provides a better platform where education and information technology can be combined deeply. Based on the in-depth research on U-Learning and CDIO teaching mode, this article is written to explore...
Proceedings Article

The Approach of Cultivation College Students Safety Culture Based on the Academic Advantage

Dan Mei, Meng Wen, Long Yuan, Yaoxuan Tao
To strengthen the safety culture of college students, training their safety awareness, safety concepts and safety knowledge is a new requirement in the new period of national construction and development of professional talents. That plays important roles in promoting the secure and harmonious development...
Proceedings Article

Study on Social Media in Public Self-regulated Learning

Xiaojing Zhang
This document explains and demonstrates the public self-regulated learning using social media. Social media have formed the new fields of public Self-regulated learning currently. The bases of public Self-regulated learning using social media are advanced technologies, policy Support and social demands....
Proceedings Article

Construction of Analytical Chemistry Experiment Network Course

Xiaojun Zhang
Analytical chemistry experiment course is an important foundation course for the students in chemistry specialty. Traditional lecture-style teaching cannot focus on hands-brain capacity and leave little space for the students to think and create. We propose a network of analytical chemistry experiment...
Proceedings Article

The Research on Co-authorship Network in Medical Information Education in China

Li Bian, Xiaoli Wang, Zhen Zhao
In this paper, CNKI data is the main sources, Chongqing VIP data and Wanfang data are the supplementary sources. It uses the method of social network analysis and visualization technology to analyze the characteristics about overall and local structure on co-authorship network in medical information...
Proceedings Article

The Inheritance and Development of Chinese Culture in College English Teaching

Weiwei Zheng
The main goal of College English teaching is to cultivate students' communicative competence, but also pay attention to the teaching and infiltration of Chinese culture. In the introduction and study of various western cultures at the same time, so that students learn to use English to introduce Chinese...
Proceedings Article

The Social Integration and Support of the Rural Floating Population

Huawei Cheng
With the deepening of reform and opening-up and the establishment of the socialist of market economic system, plenty of rural surplus labor forces have moved from countryside to city. Rural floating population makes a great contribution to the construction of cities and the development of economy, and...
Proceedings Article

Study on the Construction of Featured Education Resource Database in the National Universities of China

Jun Ma
The article studied the construction of educational database with Chinese ethnic characteristic for the ethnic universities. It addressed the basic framework, principles, procedures and contents of the construction, and put forward the standards for the construction and specific tasks and requirements...
Proceedings Article

TPACK: A New Dimension to Chinese as a Second Language Teacher Training

Wu Cai
In recent years, with the rapid growth of China's national strength, "Chinese fever" has constantly promoted globally. Correspondingly, the demand for CSL (Chinese as a second language) teachers has also increased. Faced with today's pluralistic and complex educational contexts, especially the rapid...
Proceedings Article

Humanistic Thinking in Packaging Design

Linan Zheng, Liang Zhang, Jian Zhao
Under the background of rapid development of product economy, the packaging industry is developing rapidly. At the same time, more and more problems are exposed. For example, the lack of aesthetic taste and cultural characteristics, the neglect of humane care, the destruction of the ecological environment,...
Proceedings Article

Educational Reform of Car Marketing Teaching Based on Project-driven Method

Xuan Chen, Huimin Zheng
Currently, the depressed practical ability of vocational graduates can't meet the vocational need. Directing at the present situation, it proposes a project-driven method to promote students' vocational ability. With flexible teaching methods, the educational reform mainly bases on the practical projects...
Proceedings Article

View on Public Diplomacy to Research and Develop Villa Culture in Lushan Mountain

Peng Chen, Yaojun Yu
Lushan is a world famous mountain. Architectural culture, especially the modern villas, testifies the truth of western countries' invasion of China, and mixes Western and Chinese culture. Moreover, it's a great work of Western architectural art and Chinese construction technology. Owing to its world...
Proceedings Article

A Study on the Relationship between the Score of Teachers and the Ratio of Grade A

Jianjun Yin
This article made a research on the relationship between the score of the teacher and the students' grade of the school of information science and technology of Fudan University. Firstly, we selected the samples, which came from all the courses those had more than 10 valid questionnaires (including 10)....
Proceedings Article

Study on the Integrating Strategy of Market Resources in a University Community by Micro-Blog Platform

Peng Chen, Xiaoting Zheng
This paper analyzes market structure around the university community, consumption structure of college teachers and students and analyzes the possibility of combining market resources around the university communities by means of micro-blog. Moreover, micro-blog can provide technology, marketing, management...
Proceedings Article

Research and Exploration of College Talent Cultivation System under Innovation 2.0

Zhiping Wan, Weilin Li, Weichuan Ni, Shaojiang Liu, Zemin Qiu, Huiqing Zhao, Shitong Ye
The innovation 2.0 is an innovation of user participation, which is characterized by user-centric, social practice, co-innovation and open innovation. Our country puts forward that implemented the strategy of innovation-driven development, accelerate the construction of Maker space. To do this, colleges...
Proceedings Article

A Critical Thinking of the Researches on Writing Self-Efficacy in Second Language Learning

Rong Zhan
The aim of this paper is to find out some research gaps on writing self-efficacy in Second Language Learning (SLL). Having reviewed the studies centered upon the relationship between writing self-efficacy and writing proficiency, writing self-efficacy and writing strategy use as well as writing self-efficacy...
Proceedings Article

Design and Realization of FERP Experimental Teaching Platform Based on Synergy Innovation

Jian Ruan, Xiaoyan Wang, Yan Hu
How to build a highly emulational, open and comprehensive teaching platform has been a main concern of experimental teaching in universities for a long time. After in-depth study of the law of experimental teaching development, the current situation and the developing trend of financial industry, GDUF...
Proceedings Article

Cognitive Linguistics Theoretical Support to the Application of Flipped Classroom Mode—with a Focus on English for Cabin Service Course

Chenxin Zhou
The aim of the experimental study is to test the significance of constructing a new flipped classroom mode. After summarizing the origin, development, features and different types of flipped classroom, the English for Cabin Service course is taken as an example to illustrate how to construct a flipped...
Proceedings Article

Research on the Multiple Knowledge Ecological Education System of MOOCs Learning Platform in Independent Colleges

Weilin Li, Zhiping Wan, Feng Wang
With the rapid development of MOOCs, many colleges have adopted the MOOCs learning platform or use it to carry out online course education. However, there are many problems involved; certain impact has formed on the traditional classroom. As the era of post-MOOCs, how can independent college carry out...
Proceedings Article

Analysis of the Reform of Rural Sociology in Agriculture Universities

Yan Wang
The content of existing teaching materials of rural sociology is obsolete; fail to follow the rural society development. This paper expatriates current theme of rural social development, which is the urban-rural integration. Under such background, there is a lot of issues happened in rural areas, whereas...
Proceedings Article

Study on the Effectiveness of Question-answer Small-class Teaching Mode in the Science and Engineering Education

Lili Li, Yulong Wang
It is the strongest motivation and the theme to fight a first-class education in teaching work. The teaching work includes studying methods of classroom teaching, promoting innovations in teaching work, and improving the teaching quality in teaching works. In this paper, the effect of question-answer...
Proceedings Article

The Effective Attempt of the Course for Applications of Resonance

Jianjun Yin
In this paper, we made a good attempt for the application of resonance of the college circuit theory course, including the review of resonant knowledge, two resonant applications, an experiment of radio antenna tuning loop, the discussion of the impact of the Q value with improvements and the further...
Proceedings Article

Strengthen the Country by Political and Educational Reformation or Culture Inheritance—Talk with College Party Members about Two Approaches of Modern Neo-Confucianism

Fang Sheng, Huimin He, Zhen Su
Modern Neo-Confucianism refers to all the reformed Confucianism schools since the Opium War. The Modern Neo-Confucianism discussed in this paper is the Modern Neo-Confucianism School in the narrow sense, which includes the Confucian schools of Hong Kong, Taiwan, overseas and mainland since the May Fourth...
Proceedings Article

Cultivation of College Students' Intercultural Communication Competence

Lei Wang
Intercultural communication competence serves as an essential part of one's language competence. In order to improve students' intercultural competence, things can be done in the following four aspects: renewing teachers' education philosophies, compiling and selection of appropriate textbooks, wide...
Proceedings Article

The Embodiment of Cross-cultural Content in the College English Teaching Textbook

Xiaoyi Liu
Under the background of globalization, the international exchanges and cooperation are increasingly frequent, and the collision, exchange and fusion of different cultures are an inevitable reality. Cross-cultural ability has become a necessary quality for the modern talents. The trend has provided a...
Proceedings Article

Application of Interaction Teaching Method in College English Listening Teaching

Yiqun Xu
The thesis begins with the definition of interaction teaching. Interaction teaching must focus on students. The learners home and abroad all come up with the definition of interaction teaching. Then it puts forward the application procedures, application backgrounds, and specific example of interaction...
Proceedings Article

The Investigation of "1+N+N" Management Mode in the Admission of Undergraduate CCP Member ?Taking Wuhan Polytechnic University as an example

Xiangru Wang, Hanyu Liang, Xiaona Shen
Undergraduate Chinese Communist Party (CCP) member admission is an important part of the works of students' affairs in universities in China. It includes: taking responsibilities of CCP construction; keeping the CCP admission work as a vital part of the undergraduates' ideological education; making the...
Proceedings Article

Exploring the Relationship between Employability and College's Curriculum from the Perspective of Graduates

Jing Wang
Graduates' employability is the hot issue attracting the attention of the state and society. We explore the relationship between the employability and college's curriculum from the perspective of graduates. As well, it also prompts the corresponding policies and suggestions. Research results play an...
Proceedings Article

Research on the Teaching Design of the Flipped Classroom Based on the Automobile Insurance Claim

Ying Han, Yanyan Shi
It has aroused peoples' attention for the flipped classroom as a new teaching mode. This teaching mode can optimize the teaching activity and promote the passing on the knowledge. In this paper, the teaching mode of the flipped classroom is tried to study aim at the Automobile Insurance claim course...
Proceedings Article

The Connotation, Necessity and Practical Strategies of Children's Dietary Education

Jiayi Zhang
"Dietary education" means education of dietary behaviors. The early childhood is the best time to cultivate the balanced diet habits. With the early childhood education as a starting point, dietary education helps children to develop the recipe memory of balanced diets by means of dietary education into...
Proceedings Article

Oral Fossilization of College Students in English Acquisition

Xiaoyi Liu
Interlanguage fossilization is a universal phenomenon in second language acquisition. In view of the interlanguage fossilization phenomenon in college students' oral English teaching in higher vocational colleges, this paper explores the causes of the students oral English fossilization from students'...
Proceedings Article

The Research on Chinese College English Teaching Effects

Yiqun Xu
Firstly, it analyzes the status of Chinese college English teaching. According to the 2014 global adults' English proficiency report, the average of Chinese adults' English level is low. The English level of our college graduates can't meet national internationalization demand. Secondly, aiming at existing...
Proceedings Article

The "Tepid" China-Canada Relations: Characteristics and Reasons

Ting Wu, Xiaojian Liao
This paper aims at demonstrating and explaining why the China-Canada relations remain "tepid" for a long time. The article argues that the mismatch of state structure and social cognition is the main factor leading to the tepid state. The former is the objective outcome of states' heterogeneous; the...
Proceedings Article

Building the Core Concepts for Biology Teaching in the Middle School

Bi-ying Yao, Zhong-hua Zhang, Rong He, Ya Wen, Gang Hu
The core concepts of the biology are in the center of the knowledge of the discipline. It reflects the features of the knowledge of the discipline and contains the rich discipline ideas and methods. The core concept teaching approach mostly consisting of the exploring ways is encouraged in the current...
Proceedings Article

Ireland's Diaspora Strategies and Economic Development

Zili Tian, Jinping Wu
Many countries hope to make use of the diaspora resource to develop their home-country's economy and social conditions. Ireland is the country which has successful strategies of diaspora practices. It formulated a series of policies to mobilize nearly 80 million diasporas to contribute to the home country,...
Proceedings Article

The 2010-2011 China-Vietnam Inter-party Relations

Wei Wang
The inter-party diplomacy is an important part of China-Vietnam relationship. In the period 2010-2011, the Communist Party of China (CPC) and the Communist Party of Vietnam (CPV) engaged constantly, the forms and contents of the relationship had shown more plentiful than before. Specific performance...
Proceedings Article

A Study of Constructing Ecological English Education

Lei Sun
Ecology of education is the study of the education from the perspective of ecology. The teaching of ecology seems to present difficulties for most biology and other school teachers. This paper analyzes some main reasons teachers face in teaching ecology. At the end of the study, the author tried to detect...
Proceedings Article

The Inclusion of Cultural Elements in College Japanese Teaching

Shanshan Wang
Language learning is not an isolated progress, since every language is closely associated with its social culture and background. Therefore, in Japanese teaching, we not only need to explain Japanese grammar, train the students to use it, but also need to introduce Japanese social culture and background...
Proceedings Article

Design and Application of Reading & Writing Integration Teaching Mode in College English Majors

Meijing Li
It has the extremely vital significance to change the teaching idea, use the new teaching mode in the university English Teaching Reform under the new situation. In the classroom teaching activities, establish "integration" teaching mode of reading and writing, and cultivate students' comprehensive ability...
Proceedings Article

The Applicability Analysis of Pragmatics in College English Teaching

Xiaoyi Liu
This article firstly discusses the origin, content and main theories of pragmatics, namely, speech act theory and conversational implicature theory and relevance theory and then puts forward that the pragmatic knowledge should be stressed in college English teaching in order to deepen the students' pragmatic...
Proceedings Article

Vocational Schools Business Japanese Curriculum Reform and Integration Analysis

Shanshan Wang
Following the financial crisis, how to train not only proficient in foreign languages, and familiar with Japanese business practices and to master certain skills to meet market demand, "applied", "compound" talent has become a priority in our foreign language teaching workers engaged another major issue...
Proceedings Article

Business Japanese Teaching Innovation Research

Shanshan Wang
With the continuous development of economy, there are more and more countries involving in international trade and language becomes a more and more important tool in international communication. With the rise of Japan and its increasing important role in the whole world, Japanese also becomes more and...
Proceedings Article

Research on Chinese Culture Infiltration in College English Translation

Xiaoyi Liu
In non-English major college English teaching in China, cultural introduction is attached much importance to but cultural output is greatly ignored, so cultural aphasia phenomenon is serious, affecting the effects of spreading Chinese culture to the world. Based on the question types reform of CET 4...
Proceedings Article

Discussion on Teaching Business Japanese Demand for Talent in the Business Environment

Shanshan Wang
On since the 1990s, with the strengthening of Sino-Japanese trade relations, business Japanese education ushered in an unprecedented upsurge, training a large number of Japanese business people. With the further development of economic globalization, the business activities of both China and Japan will...