Proceedings of the International Conference on Media and Communication Studies (ICOMACS 2018)

The Influence of Marketing Management of Transportation Services on the Satisfaction of Public Services in Jakarta

Authors
Rahayu Kusumadewi, Agus Alamsyah Perwiranegara, Kustana Kustana
Corresponding Author
Rahayu Kusumadewi
Available Online October 2018.
DOI
https://doi.org/10.2991/icomacs-18.2018.40How to use a DOI?
Keywords
marketing management; public services; transportation
Abstract
The purpose of this study is to determine the effect of marketing management of transportation services to the satisfaction of public services in Jakarta. The research method used in this study is associative research method. It is a research that tries to find the relation of causality between one variable and another by using quantitative analysis techniques (statistics). To calculate the relationship and influence between the variables, the calculation of Rank Spearman Correlation Coefficient and Pearson Product Moment are used. The population of this study is the user community of online-based public transport services. The results of this study show that the variable of marketing management of transportation services significantly influence public satisfaction in Jakarta.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
International Conference on Media and Communication Studies (ICOMACS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
October 2018
ISBN
978-94-6252-553-5
ISSN
2352-5398
DOI
https://doi.org/10.2991/icomacs-18.2018.40How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Rahayu Kusumadewi
AU  - Agus Alamsyah Perwiranegara
AU  - Kustana Kustana
PY  - 2018/10
DA  - 2018/10
TI  - The Influence of Marketing Management of Transportation Services on the Satisfaction of Public Services in Jakarta
BT  - International Conference on Media and Communication Studies (ICOMACS 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icomacs-18.2018.40
DO  - https://doi.org/10.2991/icomacs-18.2018.40
ID  - Kusumadewi2018/10
ER  -