Proceedings of the 2013 Conference on Education Technology and Management Science (ICETMS 2013)

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401 articles
Proceedings Article

Analyzing the cultural background of textile designers’ on their innovative thinking

Debeli Dereje, Jiu Zhou
Textile design is a creative activity on textile materials and textile products by which textile designers put their personal emotions into a design process. These emotions and innovative ideas sourced from cultural background of designers such as different living environments, experiences, and formation...
Proceedings Article

Countermeasures to Chinese Higher Animation Education: From the perspective of the Industrial Cluster

Feng Su, Xiaoyi Luo
this paper regards China Higher Animation Education as important part of animation industry cluster on the basis of Industrial Cluster Theory. Firstly, the paper discusses the Supply-Demand problem from the perspective of world animation education mode against the Structural Contradiction of animation...
Proceedings Article

Exploration of the educational function in Independent College teachers’ teaching process

Zhong Zhang, Weihua Li
In recent years, the Independent College as a new force in the higher education system. In the popularization of higher education trends, people's awareness of the era of the knowledge economy and the penetration of the market mechanism in higher education, The Independent Colleges had a rapid development....
Proceedings Article

The Integration of Music Education Based on Hyperlinks

Hongxing Cao, Zhipei Liu
The course integration is a key breakthrough as to the structure adaptation in the process of New Course Reform. Integration has become the basic feature of the elementary course system. This essay puts up with the conception and technology of integration of music education based on hyperlinks. According...
Proceedings Article

Discrimination on the problems of school-enterprises jointed training engineering undergraduate

Lijie Zhao, Kai Yao
Under the guidance of excellent engineer education and training project, this paper focus on the problems in the process of school-enterprise jointed training engineering undergraduates. The reasons based on school, enterprise, and students are presented and the measures how to solve the problems are...
Proceedings Article

Reform and Practice of “Intergrated Circuit (IC) Layout Design” Course in the Vocational College

Fei Yu, Jie Zhao, Jingxian Wang, Li Liu, Guozhong Wen, Jiandong Tang
IC layout design is an important course of micro electronic specialty in vocational college. But for the reason of teachers’ lack of real working experience in enterprises, the course is disjointed from enterprises. By co-work with the IC design company and the help of the engineers, a reform of the...
Proceedings Article

Analysis of Advantages and Disadvantages of Computer-assisted Instruction in English Teaching

Ya-nan Zhang
With the development of science and technology, especially since the application of computer technology, computer aided instruction (CAI) has also entered the thousands on thousands of classroom. Now the computer assisted instruction (CAI) has become an advanced teaching means of quality education in...
Proceedings Article

Research and practice on the construction of excellent resource sharing course for Crane Metallic Structure

Xiao Wu, Wenming Cheng, Lanfeng Yu
The excellent resource sharing course construction aims at promoting the transformation of the concept of education and teaching, leading the reform of teaching content and teaching methods, driving colleges and universities excellent resource through modern information technology to build and share,...
Proceedings Article

Internet of Things Promoting Learning Theory Based on "Complex Information Holographic Person "Perspective

Tianbo Zhang
Based on the complementary principle of quantum mechanics and quantum of " information complexity holographic person "(QICHP) hypothesis that the learning process is a "giant complex adaptive intelligent systems", in which there is information exchange, storage and handling of the process, the final...
Proceedings Article

The Reform and Exploration of Electrical and Electronic Practice Teaching Mode

Rui Huang, Yonghong Zhang
The fundamental target of higher education is to train personnel meet the needs of the development of modern society , Practice teaching is an important part of higher education personnel trainin for practical ability and innovation ability . In electrical and electronic practice teaching, for example,...
Proceedings Article

Academic Management of Excellent Engineer Training Program for Specialty of Mechanical Design & Manufacture Based on CDIO Model

Junpeng Shao, Xiulin Sui, Si Chen
The academic management problems of "excellent engineers educating and training program" in colleges and universities are discussed, and its characteristics, connotation and appearance are expounded. The current status quo and the main existing problems of academic management from our national colleges...
Proceedings Article

Exploration and Practice on school-enterprise cooperation personnel training mode of Mechanical Engineering “Excellence Engineer Training Plan” Based on CDIO model

Junpeng Shao, Xiulin Sui, Si Chen
This paper mainly study the status, existing problem and developing direction of domestic and overseas high engineering education, and discuss the origin, establishing and future development trend of high engineering education under the mode of CDIO engineering education. It also combines with the current...
Proceedings Article

Exploration and Thinking on the Teaching Model of Theory and Practice for Mechanical Engineering “Excellence Engineer Training Plan”

Xiulin Sui, Junpeng Shao, Yanqiu Yu
Excellence engineer education training plan is aimed at training a number of high quality engineering and technical personnel with innovative ability adapt to the needs of economic and social development. The teaching model of theory and practice for mechanical engineering excellence engineer training...
Proceedings Article

Discussion on Multimedia Teaching in Colleges and Universities

Li Chen, Xinxiang Huang
With the development of society and the advancement of technology, multimedia is more and more widely used in the university education. It has changed the traditional teaching mode. However, multimedia is not everything, a detailed analysis and discussion of the advantages and disadvantages of the use...
Proceedings Article

The Study on Teaching Pattern of Progressive Graduation Design in Civil Engineering Specialty

Haitao Fan, Jing Guo
Progressive graduate design is one of the graduate design teaching patterns that the graduate design results will be the deepening and improvement of the series of curriculum designs results. The teaching pattern can improve efficiency and meet requirements of the design depth, and is advantageous to...
Proceedings Article

Study on the Application of Educational Technology in Education Reform

Diqi Gao, Qingshui Li
In order to make the education technology maximum extent to solve education are facing various problems, to adapt to the era of education development. Education technology becomes the key to realize education modernization, complete the teaching task, to improve teaching efficiency. In the current social...
Proceedings Article

Many-Facets Analysis of Overseas Students’ Evaluation of Teaching

Qinghui Gao
The study employed Many-Facets Rasch Model (MFRM) to validate Overseas Students’ Evaluation of Teaching. 5 teachers and 43 foreign university students were involved in the study and five categories of the rating scale were employed to score the teachers’ teaching quality of TCSL (Teaching Chinese as...
Proceedings Article

Applied Research of Cloud Computing on the Sharing of Educational Information Resource

Gang Zhao, LiJuan Chen, QiuXu Ye
The sharing and optimized configuration of educational information resources is very important of the realization of fair education. Cloud Computing is a new service computing model, which can integrate, manage and allocate the computing resources distributed on the Internet. In this paper, we discussed...
Proceedings Article

Modularity Curriculum Design and Effective Evaluation Analysis

Ye Ren, Sa Xiao
This paper analyzes the goal of modularity teaching curriculum and curriculum module design, and then, the paper establishes a effective evaluation model based on factor analysis and multiple objective decision theory. The aim is to evaluate the implementation of modularity curriculum design effect....
Proceedings Article

Construction difficulties of training base in Higher Vocational Colleges and Countermeasures of Accounting Specialty

Hongling Lv, Xiangmei Xue
Practical teaching is the key to the development of vocational education, is the "core" and "breakthrough" of higher vocational education personnel training mode reform. And the construction of practical training base is the premise and guarantee of training education, China's higher vocational education...
Proceedings Article

The Improved Methods of Teaching Practice Based on C Language Programming

Shukun Liu, Zhen Chen, Jinpeng Tang
Practice teaching is a very important step in the teaching process of many courses especially in the course of program design for computer teaching. C language program design is one of the basic courses of computer major in many universities. Because it is the prior course of the follow-up courses such...
Proceedings Article

A Research on the Effects of Cell Media upon Ideological and Political Education of University Students and Countermeasures

Baoyu Liu
Cell media, as a new carrier of information communication, has not only posed severe challenges but also brought great opportunities to the ideological and political education of students in universities. Educators in the field should take active action to make full use of the functions of cell media...
Proceedings Article

A Study on the Relationship between Vocational Education Development and Enterprise Technical Innovation

Xuan Qi
Vocational education, as the talent base for an enterprise to develop, is endowed with the mission of cultivating skill-type talents. Therefore, the quality of vocational education development would determine the quality of skill-type talent cultivation and the quality of talents would affect an enterprise’s...
Proceedings Article

Independent College of Electrical Engineering and Automation professional "improved 3 +1" training mode practice and exploration

Zhong Zhang, Weihua Li
"Improved 3+1" training model is a new model to the four-year application-oriented undergraduate course of colleges and companies, based on analyze the connotation of "improved 3 +1" training mode, the system of the new training mode electrical Engineering and Automation professional courses; experiments,...
Proceedings Article

Probe into the Construction of Logistics Management Specialty Cluster in Vocational College

Yun Wang, Huixia Hao
The construction of specialty cluster is essential for the specialty setting, characteristics as well as long term development of Vocational College. With the change of economic growth mode and industrial upgrading, by analyzing the core development power of Vocational College, using the SWOT analysis...
Proceedings Article

The Enlightenment to School Education of Positive Energy Obtained from the Principle of Performance

Hao Sun
As the founder of American psychology, William James puts forward the great psychological principle of “performance”. Richard Wiseman associated principle of performance closely to positive energy to reveal that people’s behavioral patterns can affect their beliefs, emotions, willpower. As a branch of...
Proceedings Article

Exploration and Construction of Teaching Quality Evaluation System

Xiuhong Zhang, Jie Wang, Donghai Su, Kai Zhang
The teaching quality evaluation is an important part for judging teaching effect. How to establish a set of scientific teaching quality evaluation system has always been a problem concerned by education administrators and teachers. The guiding ideology, evaluating content and evaluating mode of the evaluation...
Proceedings Article

Discussion on Reform of Practice Model for Higher Education

Rongbo Wang, Qiang Feng
The practice and training was taken in a very important position in the in the higher education system. According to the defects of the practice model in current higher education, and combining with the situation of poor adaptability in career for the college graduates, some suggestions and considerations...
Proceedings Article

A Study on Interactive Teaching Methodology in Design Art

Jia Hu
The paper elaborates the significance of the application of interactive teaching in the training of useful talents for the society based on the features of design art teaching in the theoretical and practice teaching and learning of design art, and how to guide students scientifically to obtain more...
Proceedings Article

Inquiry into Effective Education and Management Method of Promoting Employment of College Graduates

En De Yu
The employment of college graduates has been a problem for Chinese higher education system. According to the low employment rate of college graduates, we put forward some thinking and exploration, analyze principal contradiction and problem existing in the current employment of college graduates, it...
Proceedings Article

Exploration and Practice of foreign student education

Songzhu Xia, Chuheng Tang, Qiaosi Ge
Higher education globalization has become a common trends, the foreign student education in China is also rapid development. Cultivation of high-level foreign students graduate quantity and quality, and has become a measure of the important symbol of the levels of running a university. Exploring study...
Proceedings Article

Capability-oriented “Point of Purchase Advertising" Teaching Reform Research

Ruili Wang
Point of Purchase Advertising in recent ten or twenty years is inseparable from the popularity of the supermarkets, however, the growing competition between the supermarkets is better improved the development of Point of Purchase Advertising. Facing to the rich assortment products in the supermarket,...
Proceedings Article

Analysis of Major-setting Leading Role for Vocational Education

Xuan Qi
Economical development is upgrading from-labor intensive to skill-intensive. In transformation period, the reasonable major setting determines career development of laborers to some extent, and similarly determines the future development of vocational education. It is of importance for the leading role...
Proceedings Article

Chinese School Physical Education Ideas analysis and Countermeasures Background of the “Strong Sports Country” Strategy

MingChang Liu, HuaJie Chen
Era after the Olympic, background of build the “strong sports country”. Through the investigation and analysis on the current of school physical education thought, combining the current of school physical education, it should strengthen comprehensive, humanistic permeability, Bases on the students' physical...
Proceedings Article

Simulation Research on the training mode for sports talents based on system dynamics

Shi-yi Pan
Introducing the demand trends and training modes of sports talents, the paper points out that the urgent need of colleges, trained in universities is far from the requirement, the misunderstanding in as training units of sports talents, is to establish proper sports training model. The paper presents...
Proceedings Article

The Primary Exploration of the Teaching Mode ofCollege English Writing Based on Modern Technology

TingTing Wang
In the current college English education of our country, the writing education has not got the attention it deserves because of few teaching hours and lacking systematization. The writing education is interspersed among intensive reading course and its tasks are also undertaken by the teachers of intensive...
Proceedings Article

Research on the Personnel Training Mode for the Automotive Technical Service and Marketing Major

Xueming Liu, Chunlan Liang, Jingang Ma
The increasing development demand of auto market incurs the advent of automotive technical service and marketing specialty in higher vocational education. Focusing on the quality of professional education in the higher vocational education, while aiming at constructing an idle personnel training mode,...
Proceedings Article

The Construction and Thinking on Entrepreneurship Pilot Classes in Vocational Education

Jing-lan Bai, Ai-sheng Zhu
In 2010, Wuxi Institute of Technology begun to build the pilot classes of innovation and entrepreneurship aiming at training and educate comprehensive talents with certain sense of innovation and entrepreneurship. The pilot classes combine the innovation and entrepreneurship education with the talent...
Proceedings Article

Research on the task-based Chinese teaching based on a multidimensional perspective

Xiang Chen
China's social economic has maintained rapid growth all years since the reform and opening up. Moreover, China has kept growing influence in the process of world economic integration due to the show of stronger potential for economic development in coping with the financial crisis. Therefore, the Chinese...
Proceedings Article

A study on the cooperation of vocational education and applied degree education courses

Bingzhi Cao
By the analysis of the existing type structure of higher education in China and the contradictions and problems of the current structure, the exposition of the relationship between academic and applied education, vocational education and higher education, the analysis of the essential characteristics...
Proceedings Article

College students internship education research based on sports club model

Xing Zhao
In recent years, physical education reform is constantly carrying out in our country, and sports related student-recruitment number has increased almost five times in 10 years. Traditional sports major internship teaching mode can't meet the needs of the society for sports talents, besides, sports internship...
Proceedings Article

Practice and Exploration of the Dual-track Project Teaching Method in University Teaching

Hua-ji Wang
The dual-track project teaching method can improve the students' practical ability, innovation skills, collaboration skills and the construction of knowledge system. In the dual-track project teaching method, the role of the dominant position of students is fully developed, the enthusiasm of students...
Proceedings Article

Rebellious attitude counseling effects of engineering students on English teaching

Xingwu Chen
Due to weak foundation in English, thinking structural differences, and knowledge structure system, it is more difficult for engineering students to establish English thinking mode in the process of college English learning. It’s easy for them to have rebellious attitude toward college English learning,...
Proceedings Article

Positive education significance analysis of educational psychology on armed police officers and soldiers

Jie Gao
Educational psychology can help teachers understand students’ psychological phenomenon and change rules in the process of taking in knowledge, skills training and psychological counseling, and grasp the relationship between education and psychological development. Armed police trainers need to master...
Proceedings Article

An Empirical Research Testing the Effects of Multimodality on English Listening Teaching

Yongjin Hu
The research aims at investigating the effects of different modalities and combinations of them on English Listening Teaching, exploring the factors influencing the pattern of multimodality with optimal function and setting practical example to improve the quality of English Listening Teaching. The result...
Proceedings Article

The impact study of large sports events on mass sports consciousness training

Guang-xue LI
In recent years, our country has hosted many large sports activities such as the Olympic Games in Beijing and Guangzhou national games. Large sports activities not only show sports technical level, but increase the enthusiasm of Chinese residents in participating in physical exercise. The larger number...
Proceedings Article

The Application of Corpus in Distinguishing English Synonyms

Fang Xie
This paper mainly deals with the application of corpus in distinguishing English synonyms. Traditionally, English learners tend to rely on dictionaries or reference books to distinguish English synonyms, but it turns out that these kinds of books can be of little help. With the revival and the aid of...
Proceedings Article

The Correlations between County Economy and Rural Surplus Labor —Taking CangZhou City of Hebei Province as Example

Xing Hui, Suying Guo, Xueyan Hu, Jianzhao Liu
Being as a typical agricultural city of Hebei Province, Cangzhou City is bearing large employment pressure from rural surplus labor. So how to solve rural surplus labor becomes the key problem. Some experiences show that county economy can enhance the level of the transfer of rural surplus labor, which...
Proceedings Article

The Gray Relevance Analysis about the Affecting Factors of China’s Demand for Money

Ronghua Chen
GDP, interest rate, price level and stock market are the main factors affecting monetary demand in China. In this paper, the gray relevance analysis is used to analyze the relevance degree between monetary demand and its main affecting factors. The result shows that the affecting factors from strong...
Proceedings Article

The Impact of China's Foreign Exchange Reserves on Currency Mismatch

Ronghua Chen
At present, China is facing very serious currency mismatch, and this has brought about some negative impacts on China’s economic development and financial stability. This paper makes an empirical study of the impact of foreign exchange reserves on currency mismatch. The results of the study show that...
Proceedings Article

Mixture Models of Human Resource Management Flexibility and Firm Performance

Ling Xu
Numerical flexibility and functional flexibility are the two dimensions of human resource flexibility.The mixtures of the two dimensions form four models.They are HH model(high functional flexibility and high numerical flexibility), LL model ( low functional flexibility and low numerical flexibility),...
Proceedings Article

Research on Cultivating Innovative Talent for International Economics and Trade Based on CDIO Concept

Ruirong Wang, Shouhua Gao, Zhibin Li
With the deepening of globalization and the sustained and rapid development of international trade, the need for international trade talents becomes larger and larger, and for innovative talent of international economics and trade becomes stronger and stronger. How to keep pace with the development of...
Proceedings Article

Research on Architecture of Knowledge System of Emergency Management

Chunjuan Li
The management of emergencies, no matter resulting from natural or man-made disasters, requires enough information as well as knowledge. Knowledge management is an important foundation and support for integrating emergency department, optimizing the distribution of emergency resources, sharing emergency...
Proceedings Article

Study on Tourism Management Professional Experience Type Design Model

Bing Mi
China's tourism education follows the traditional "classroom teaching as the center, take the teacher as the center, take the knowledge infusion as the center" the teaching model, this pattern of trained personnel finally just in creative and pioneering consciousness of defective adoptive talents. In...
Proceedings Article

Market Share and Cooperation of Telecom Operators and Agents based on Channel Conflicts

Xingyou Zheng
As to the internal behavior of the telecommunications industry, channel conflicts play an critical impact on the entire supply chain system. The channel conflicts in telecommunications industry source from profit motive between operators and agents, as well as competitive market pressures. In this paper,...
Proceedings Article

“Practical Based” study for Practical Based Financial Management Undergraduate Program’s Textbook

Yanfei Tang, Dali Xie
Base on personal researching and lecturing experiences, This paper bring out the facts that the inappropriateness of the textbooks for practical based financial management undergraduate program is one of important reasons why graduates of applied financial management cannot be quickly adapted to their...
Proceedings Article

Exploration on Curriculum Rationality of Financial Management Offered in Undergraduate Major of Applied Financial Management

Dali Xie, Chunji He
Based on the research on China’s current curriculum system of the undergraduate major of Applied Financial Management, it is found that there are lots of overlaps between Financial Management and other courses. The offering of the course of Financial Management in the major of Financial Management is...
Proceedings Article

Research of R&D Marginal Productivity Driving Economic Convergence

Lingyu Ren, Zheng Wang
The convergence mechanisms of regional economics have become one of hot issues. In this paper we propose the concept of R&D marginal productivity to study economic convergence, which is defined as the economic marginal product relative to R&D capital stock. We find: whether from the angle of convergence...
Proceedings Article

The Regional Differences Analysis of Bank Credit support and Economic Growth ---based on the panel data of HeBei province

Yuan-yuan LI, Hao Jin
In order to avoid the effect of spatial heterogeneity on the relation between bank credit and local economy development, this article have reduced the range of study to HeBei province. This article have set a Variable coefficient individual fixed effect model and used Section weighted estimation based...
Proceedings Article

An Empirical Study on E-commerce’s effects on Economic Growth

Sixun Liu
With the rapid development of computer network technology and information and communication technology, e-commerce has become an economic hot spot and trend. Based on the GDP accounting by expenditure method, this paper analyses and expounds the impact mechanism of e-commerce development to the national...
Proceedings Article

ZhongYuan economic zone grain security and the adjustment of agriculture structure research

Zhiqiang Feng
Grain security is always related to the development of national economy, social stability and national independent global major strategic issues. This paper mainly study in Henan province of Henan province grain safety and agricultural structure adjustment problems, through the stable grain safety and...
Proceedings Article

The Platform of Undergraduate Science and Technology Innovation and Entrepreneurship Service

Jinbao Song, Jinliang Wan
This paper firstly introduces the construction planning, analysis, design and implementation of the undergraduate science and technology innovation and entrepreneurship service platform for the Communication University of China. Secondly, this paper analyzes the new mode of science and technology innovation...
Proceedings Article

Culture Creative Industry Cluster Development Evaluation Index System Construction

Yumei Wang, Shuyan Liu, Yongguo Wu
Culture creative industry cluster is the enterprise agglomeration and cluster enterprise headquarters, the trading platform cluster and professional industrial chain form of enterprise cluster, is the creative planning products trade, industry research, works show, personnel training and exchange advice,...
Proceedings Article

Evaluation Studies of Leisure Agriculture in Hebei Province

Wei-Li Shi, Qing-shu Kong
Leisure agriculture has dual features of agriculture and tourism, and its basic features include the marketability, science & technology, spectator, experience, culture, education, ecology etc. Leisure agriculture and rural tourism demonstration sites are typical cases who selected out by the Ministry...
Proceedings Article

An Empirical Study on the Factor Structure of Organization

Jingzhao Yang, Hongqi Ma, Jiajia Zhu
In view of the importance of organizational structure and the current situation of lack of documentation which discuss the measurement of organizational structure this paper has verified that three factors-complexity, normalization and centralization can be used to measure organizational structure, which...
Proceedings Article

Dynamic Inventory and Pricing Policy with Ordering and Price Adjustment Cost

Baimei Yang
In this paper, we study a dynamic inventory control and pricing optimization problem in a periodic review inventory system with fixed ordering cost and price adjustment cost. At the same time, the ordering quantity is limited. We show that the optimal inventory control is partially characterized by an...
Proceedings Article

How does market orientation affect product innovation in China’s manufacturing industry: The contingent value of dynamic capabilities

Jing Liu, Jingqin Su
We conceptualize and empirically test a mode that links different types of market orientation and product innovation, moderating by dynamic capabilities. Survey responses from China’s manufacturing industry firms indicate that niche market orientation is more strongly positively related with product...
Proceedings Article

The Exploration of the Revenue Distribution Based On Revenue-sharing Contract of Supply Chain

Hai-yue Piao
With the development of informatization and the commodity economy, the coordination in supply chain becomes more and more important, in addition, revenue-sharing contract is an efficient method to motivate members of supply chain to coordinate. This paper analyzed the revenue-sharing contract modes without...
Proceedings Article

A Study of the National Policy on Suppressing Real Estate Speculation: Based on the Comparative Analysis of China, Britain, Singapore and Germany

Quanhong Liu, Quanbing Luo, Yayun Xie
This paper discusses the shortages of the national policy on suppressing real estate speculation based on the comparative analysis of China, Britain, Singapore and Germany, and brings forward corresponding political suggestions Combines the national conditions of our country based on making use of the...
Proceedings Article

On a Web-based Translation Workshop Platform with Local Economic Characteristics

Chuanbin Chen
This paper explores a web-based translation workshop platform with local economic characteristics. This translation workshop platform differs from other translation workshops in two aspects. For one thing, it integrates word processing, software applications, information exchange, data storage, information...
Proceedings Article

Public administration with collaborative governance—from the perspective of social resource distribution

Yan-qing XU
The distribution of social resource is not only affected by social conditions such as economic, political and cultural factors, but also influencing society in return. Three distribution modes: market dominated invisible hand mode, government dominated visible hand mode, and non-governmental organization...
Proceedings Article

What Should China Learn From European Sovereign Debt Crisis

Yifan Sun, Lisha Chen
For China, the lesson of European countries is an important warning for China’s national debt management. High levels of economic growth and fiscal revenue of cannot continue for a long time, while there is a pressure to the growth of financial expenditure, and the increase of budget deficit and national...
Proceedings Article

Differences and Impacts of Old-age Insurance System between Public Sectors and Enterprises

Jianfu Sun, Limin Wang
So far, China’s Old-age Insurance System of States Organs and Public Institutions (SOPI) and that of Enterprises operate separately. This paper reviews the status of China’s two-track system of old-age insurance, gives the differences in the system contents.
Proceedings Article

The supply of public goods in rural community

Haijian Li
The rural community is the most basic of community organizations, but also the production and living community. Rural community public goods supply situation to the production and the quality of life and the harmony of the community, the rural public product of the community to provide it with different...
Proceedings Article

The Development Strategies of China’s IT Enterprises in the Post Financial Crisis Era

Xi-yang Liu, De-bao Dai
The international financial crisis swept the whole world in 2008, not only had a huge impact on the global financial and economic, but also caused varying degrees of impact on all walks of life. As one of the most rapid development industry, IT industry has also inevitably affected by the invasion. Through...
Proceedings Article

Development Process and Review of the International Trade Theory

Meini Zhou
The international trade theory experienced several periods of development from Classical to Neoclassical, to New Trade Theory, then to New Classical Trade Theory. The Classical, Neoclassical and the New Trade Theory all provide a explanatory power for the birth of international trade. While the New Classical...
Proceedings Article

Training Management of Employees in Enterprise Based on Communication and the Psychological Contract

Jing Huang
The staff training can not only promote the occupational skills of the employees, but also satisfy the employees and gains their loyalty, and finally promote the operating performance of the enterprise. The process of staff training can be regarded as a process of building the Psychological Contract...
Proceedings Article

Study for Governance Models of Alliance Standardization and Influencing Factors in China under the Perspective of Government

Hui Liu
This paper will divide the government’s governance models for standardization of into high intervention model and low intervention model. The selection of the governance model is affected by three factors, which are from the government, the market and the alliance. This paper will make an in-depth analysis...
Proceedings Article

A Study of the Enterprise Knowledge Management Process Support Strategy in Knowledge Network

Xia Li
This thesis study support strategies of knowledge network for enterprise knowledge management process.Firstly, the thesis analyses the demand gap of enterprise knowledge. Besides, it gives the definition, its features and system structure of the enterprise knowledge network. And then, on the basis of...
Proceedings Article

The SWOT Analysis of the Development Strategy about Local Newly-Built Engineering Colleges

Jing Cheng
Local universities have become the new development impetus of our country's higher education, but compared with the universities run by central government ministry, there is still a gap. The paper analyzed the strengths, weaknesses, opportunities and threats of the local newly-built engineering colleges’...
Proceedings Article

Founding Family, Pyramid Structure and Debt Cost

Yizheng Qiu, Yueping Pan
With undeveloped financial market, private firms are facing severe financing constraints. Debt financing from banks is main financing channel for most private firms. Based on the three characteristics of the founding family firms: undiversified investments, long-term investment horizon, and reputation...
Proceedings Article

Visual • City’s Color Design Management ---Taking the studying of Wuhan city color as an Example

Shu Zhang, Jun Li
With the rapid development of China’s modernization construction, the planning of the city’s color landscape plays an important role in keeping urban view feature, enriching urban cultural connotation and enhancing urban quality. This paper is based on the visual, the color and urban environment creative...
Proceedings Article

The significance of the reform of the teaching and scientific research of engineering management professional by integration thinking theory

Yanqun Tang, Zhaohui Wang
This paper first introduced the integrated thinking simple: Integrative thinking is a kind of creative thinking, which involves two kinds of contradictory ideas in the mind, and from which the optimum solution is deduced. Then it illustrates its significant roles in the teaching and research of engineering...
Proceedings Article

Promote cultural development to strengthen the accounting occupation moral construction

Zhongmin Liu
accounting culture as a new way of thinking, is reflected in people 's accounting practice, however, with the deepening of China's economic development, reform and opening up and the increasing trend of global economic integration enhancement, great changes have taken place in the accounting environment,...
Proceedings Article

A Empirical Study of the Determinants and Mechanism of Senior managers Compensation In Chinese Listed Private Companies

Yongdong Wang, Liejin Lu
This paper is an empirical study of the determinants and mechanism of senior managers’ compensation. Previous studies found that senior managers’ compensation was an effective means to reduce the company's agency costs between shareholders and executives. But they did not reach a consensus about the...
Proceedings Article

Determinants and Their Measurements of Mobile Marketing Performance

Junhong He, Zan Mo
Practice shows that many enterprises could not achieve remarkable performance in mobile marketing mainly because consumers' intention to accept it is very low. According to the literature research, the article considered consumer intention to accept mobile marketing as a measurement indicator of mobile...
Proceedings Article

Assessment on Two-way PBL in Investment Risk Management Course

Hui Zuo, Luxia Yi, Danxiang Ai
PBL teaching assessment indicator system is established in the paper and is used to evaluate the two-way PBL teaching effects on undergraduates in investment major. Through analysis of variance, we make comparison with one-way PBL teaching effects. Results indicate that two-way PBL in investment major...
Proceedings Article

The Study of American Quantitative Easing Monetary Policy's Spillover Effects on China's Inflation

Liping Zhu, Xubiao Yang
After the outbreak of the financial crisis in 2008, the United States began quantitative easing monetary policy, different from traditional policy, which has aroused many countries’ opposition and concerns. At the same time, China has experienced a sustained inflation. Whether is there some connection...
Proceedings Article

Research on the Control Model of the Sub-Branch Corporations’ Total Remunerations

Yiguo Jiang, Xuan Zou
Control and management of sub-branches’ total remunerations is always a great problem. The way to control the total remunerations within a reasonable range without affecting the employees’ enthusiasm and the way to reduce the labor cost while attracting talented people always confused the HR department...
Proceedings Article

Manage the Tension Between the Needs of Organization and Employees

Xiaohang Wu
Employer and employee come to the workplace with a set of aims, needs and wants, which are hoping to have achieved and fulfilled. However, it is not easy to find the balance to reach these needs for both sides. This paper is exploring the role of Human Resource management (HRM) in helping to relieve...
Proceedings Article

Research on the Relationship between Intellectual Capital and Enterprise Performance: Perspective of Organizational Learning

Xufen Tao, Wei Wang
In the era of knowledge economy, Chinese enterprises are exposed to the more turbulent and complicated competition environment, with the ever-accelerating change of market demand and technological development. For corporate development, intellectual capital and organizational learning turn out to be...
Proceedings Article

Details and Design of Company CIO Performance Evaluation

Rong-yu Zeng, Gao-gao Liao
The article presents the details of company CIO performance evaluation in four dimensions: strategy, execution, revolution and communication. And then, according to the specificity of CIO work, it introduces three main kinds of performance evaluation methods and brings in a concrete performance evaluation...
Proceedings Article

The model based on modified Shapley in Partnering mode of profit distribution

Shurong Tan, Chuanyu Ye, Ruixue Ren, Song Ling
This paper put forward the new method of Partnering mode for the profit distribution of supply chain is not reasonable and can not reach the global optimization. The Shapely Method is modified to set up a reasonable model by simplified AHP (Analytic Hierarchy Process) method. This model realize in the...
Proceedings Article

Matching Relationship among Corporate Lifecycles Theory, Stakeholder Theory and CSR——From the Perspective of Fuzzy Characteristics of CSR

Yu-lei Chen, You-gen Li
In the view of fuzzy characteristics of corporate social responsibility (CSR), this paper put corporate lifecycles theory into CSR and stakeholder theory by fuzzy mathematics method. Based on above, this paper get four relation matrixes: cycle comprehensive ability, responsibility degree, cycle specific...
Proceedings Article

The Application of Psychological Contract in The College Office of Human Resources Management

Lanlan Liu, Qiang Yu
The college office as school comprehensive management organization, and its management level directly related to the normal operation of the school each work. Effective psychological contract management can increase the sense of belonging to the organization staff, improve work enthusiasm. This article...
Proceedings Article

Design and Analysis on the internal factors of economic equilibrium index

Lijun Dai, XiaoLi Mao
the economic equilibrium index is used to measure the relationship between national consumption, the growth rate of GDP and household savings, the government debt index. Through research we found that, the four economic indicators can only maintain a reasonable proportion of the condition of a country's...
Proceedings Article

Analysis of building cloud-based smart finance platform of Shanghai

Naijing Hu, Yingying Wang
Intelligent Finance is the product that the integration of information technology and modern finance. This paper discusses the conditions in Shanghai which is as a financial centre to support the smart finance , analyze the shortage of financial data and value-added services-based of smart finance, put...
Proceedings Article

Knowledge Transfer in Creative Industrial Cluster Mechanism and Countermeasures

Shouxian Liu
The potential developing mode of creative industry is cluster. And it is essential for creative industrial cluster promoting knowledge transfer to create knowledge advantage of cluster. Based on congregation of creative industry and knowledge transfer, this paper clarifies the characters of knowledge...
Proceedings Article

Research on the Quality Audit and Self- assessment for Integrated Quality Management

Sheng Li
This paper establishes the practices of quality management and its progression that underlies the concepts of business excellence. It is substantiated by the taxonomy of quality assessment models, where self-assessment has to be supported by a structured scoring system which needs to be precise in evaluating...
Proceedings Article

Research on the Validation of Integrated Quality Management System

Sheng Li
In validating the IQM system as a model for business excellence, Hypotheses 1 and 2 are true; showing that self-assessment using the Maturity Assessment Grid facilitates objectivity by identifying the grids that are pertinent to the Maturity Level of Quality Contents and Quality Deployment. This contributes...