Proceedings of the 2015 International Conference on Education Technology and Economic Management

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111 articles
Proceedings Article

Investigation on Learning Situation of Primary and Middle School Students in Minority Areas in Northern Guangdong

Jianlan Wang, Suqun Liao, Lina Zhang, Cui Yang, Chenglin Zhang
The research group investigates 2,231 primary and middle school students from 11 schools in minority areas in Northern Guangdong through questionnaires with minority students occupying 43%. According to investigation results, in terms of satisfaction with school infrastructure, home learning environment...
Proceedings Article

Practical Exploration on Setting of Teaching Course for Psychological Health Activities in Vocational Colleges -- Take “Happy Classroom” Activity Teaching Course as an Example

Li Wang
This paper takes positive psychology as value idea and takes the setting of “Happy Classroom” activity teaching course of happy education of one vocational college as main line to carry out discussion from perspective of idea objective, content design, specific implementation, practical achievement,...
Proceedings Article

Study on Cross-cultural Communication Competence Construction in English Teaching

Lufang Wang
As economic globalization continuously popularizes and era develops, English has become the language which is most widely applied in the world. This puts forward new requirements for English teaching. Today when Chinese and foreign exchanges become increasingly close, cultivation of cross-cultural communication...
Proceedings Article

Literature Review of Decision Behavior Biases of Enterprise Managers – Case study of overconfidence

Meisha Wang
In the era when knowledge operation becomes an economic growth mode, knowledge industry becomes a leading industry and knowledge economy becomes a new economic form, company operation ad management become more important. However, in company operation process, if managers make decision by virtue of their...
Proceedings Article

Strategy Transformation Path Choice of Rural Commercial Banks

Pingan Wang
Rural commercial banks stem from rural credit cooperatives. They are important products of rural financial system reform. Since the establishment of system reform, significant achievements have been made. Great contributions have been made to rural economic development in China. Nowadays, original strategy...
Proceedings Article

Practice and Introspection of Cross-cultural Citizenship Education in Chinese English Education

Shanshan Wang, Dengchao Zhou
culture and language are closely connected and assist each other language is a part of culture. To master a language, it is required to know the culture. At present, Chinese English education should not just impart language knowledge, but also need to impart English culture. So, cross-cultural education...
Proceedings Article

Study on Rural Human Resource Development under View of Rural Regional Economic Development

Bo Wu
Rural human resource development is a comprehensive and systematic job involving culture, market and government. It is necessary to improve human resource quality and then promote economic development through training and education. With economic innovation and development, higher requirements are put...
Proceedings Article

Study on Effectiveness of Ideological and Political Education Based on Field Theory

Qing Wu, Hongjuan Ding
The occurrence of field concept and maturity of field theory open up a new research perspective and provide theoretical support for conduct of college ideological and political work. Combination of field theory with ideological and political work can integrate resources effectively and help enhance college...
Proceedings Article

Study on Innovative Paths of Ideological and Political Education for Contemporary College Students

Huimei Xiang
In current context of global economic integration, ideological and political condition of contemporary college students is influenced from many aspects and their ideological activities are of gradually enhancing independence, differentiation and selectivity. Thus, we shall change traditional ways and...
Proceedings Article

Food Safety Control from the Perspective of Supply Chain

Weiyan Xie
In view of China’s rapid economic development, people are increasingly more concerned about food consumption and especially food quality and safety and thus have new requirements for food safety control, and Chinese food supervision also develops from previously simple food certification into today’s...
Proceedings Article

Analysis of Competition between Radio & TV and Network Media

Jiong Xu
This paper mainly discusses about competitive integration relationship between network media and traditional media with representative of radio & TV, i.e. firstly analyzes their respective advantages and disadvantages, and points out that new media which mainly include network media and traditional media...
Proceedings Article

Discussion on the Application of Mathematical Statistics in Construction Quality Control

Shuxi Yan
generally, sampling is used to control the quality of engineering construction. If the data obtained by sampling is able to reflect the actual condition of the construction should be verified through mathematical statistics. The idea of mathematical statistics focuses on random sampling, i.e. randomly...
Proceedings Article

Inspiration of “Practical Training of Industrial and Commercial Market Simulation” for Teaching Reform of Vocational Colleges

Benfang Yang, Li Gao
“Practical Training of Industrial and Commercial Market Simulation”, which is a large integrated practical training program for business management majors, can enable students to comprehensively practice classroom knowledge and master business and management skills required in market economy. This paper...
Proceedings Article

Study on Interior Design and Architectural Culture

Haoran Yang
Over 5,000 years of development, traditional Chinese architectural culture has formed unique style and concepts and has been affecting architectural style and interior design of neighboring countries since feudal society. Along with dramatic impacts of western culture on traditional Chinese culture after...
Proceedings Article

On Creative Thinking in Advertising Design Based on Modern Elements

Xiaorong Yuan
Advertising designers shall carry out creative advertising design activities based on modern elements, in order to change people’s fixed views on a certain commodity and make them have a strong desire to buy. In this sense, creative thinking in advertising design is an art creation activity and is the...
Proceedings Article

Study on Inheritance & Innovation of Regional Culture and College Public Art Education

Zhizheng Yuan
Inheritance and innovation of regional culture relates closely to college public art education, and resources of college public art education can be enriched by exploring regional culture. Besides, the essence of regional culture can greatly promote humanistic education for college students. Therefore,...
Proceedings Article

On Practice of Non-vocal Techniques in Vocal Music Teaching

Weijun Zhong
Innovative teaching is advocated in Chinese education, and vocal music teaching is no exception. Application of non-vocal techniques in vocal music teaching is an innovative teaching method and also a new challenge for both students and teachers. Usually, in vocal music training, vocal techniques have...
Proceedings Article

Compare and study about owing to the three kinds important softwares develop process

Qiaoli Chen
Everyone all realizes needing process to improve a software coming development way, need is agile , flexibility and adaptability, need height quality more. By the Ways like picture , form, this paper contrast and studies the main thoughts and realization process passing at present three kinds softwares...
Proceedings Article

Analysis on Influencing Factors of the Tourism Consumption of Rural Residents

Hong Jin
Due to the continuous development of agricultural production efficiency and adjustment of agricultural production structure in China, the discretionary income and leisure time of rural residents have been improved and the consumption also has changed, which further improve their tourism demand. At present,...
Proceedings Article

Research on Development of Ancient Town Tourism from the Perspective of Low Carbon Economy

Yingli Kong
In the critical period of Chinese economic transition, the development of ancient town tourism, as a highlight and hotspot in the current tourism industry in China, should seek for a kind of new tourism pattern featured by low pollution and low energy consumption based on the perspective of low carbon...
Proceedings Article

Risk Evaluation on Rural Hotel Investment and Preventive Measures

Xueqin Li
with the diversified forms of investment and development of diversified tourisms, the rural tourist attractions are built continuously and the tourism aesthetic taste and tourist interest trend are gradually improved. For the overall demand of adapting and developing the rural tourism economy and meet...
Proceedings Article

Enlightenments of Traditional Garden Language on Modern Landscape Design

Cuihua Zong
As a kind of Chinese traditional culture, the traditional garden art stands in the forest of Chinese culture. The traditional garden language includes landscape language, architectural language, and plant language, which reflects traditional way of landscaping of Chinese gardens and also reflects the...
Proceedings Article

Research on Multi-mode Network Dance Movement Collection & Evaluation System

Yiwen Zheng, Chao Peng, Yunhui Bai, Wenhong Zhao
At present, whether the students’ dance movements are standard is usually evaluated by subjective methods in the dance teaching process. Therefore, there is often difference in subjective judgment and limitation to human eye observational ability caused by movement velocity. In this paper, the author...
Proceedings Article

Moulding of Aesthetics in Vocal Music Teaching

Lijuan Li
As the most fundamental and the most principal part in music education, vocal music teaching receives the attention from scholars. There are more and more explorations for and reflections on aesthetics. As a kind of art form, vocal music teaching should be reviewed under the framework of music and aesthetics....
Proceedings Article

Research on Dilemma in Construction of Social Pension Service System in Hainan Province and Relevant Countermeasures

Zhilan Wang
Aging of population is an inevitable state of social development of human being as well as an inevitable product of economic and social development. Currently, aging of population has already become a major issue blocking economic and social development of Hainan Province. This issue brought forth unprecedented...
Proceedings Article

Basic Paths for Coordinated Development of China’s Regional Economy and Construction of Long-term Mechanism

Burenmende Burenmende
Since China’s reform and opening-up policy, the market economy drives rapid development of regional economy and promotes comprehensive social progress. However, under the condition of dual economy, the excessive market predatory development results in unbalanced regional economic development; the environmental...
Proceedings Article

College English Teaching under Guidance of Input and Output Theory

Song Hu
This paper starts from input and output theory of second language acquisition to propose several suggestions on improving teaching method through analysis on current situation of China’s college English teaching for the purpose of improving the teaching effect of college English.
Proceedings Article

Application of statistical work in business management and cost control

Shan Zhao
With the development of society, market competition becomes increasingly fierce, companieswant to achieve stable development and efficient profits, strengthen its internal managementand cost control are important measures to enhance the economic efficiency of enterprises. In business management and cost...
Proceedings Article

The research of intangible cultural heritage protection based on experiential tourism development----Taking Qinhuangdao as an Example

Yan Zhang
Intangible cultural heritage is the precious wealth of the human civilization, plays a vital role on blood relation of inheriting national culture. Also is the main content in the process of the tourism experience. Experiential tourism development is the only road of intangible cultural heritage protection....
Proceedings Article

Different modes analysis of College Student Management

Haifeng Yue
the quality of running a college for colleges not only rely on the student's academic level to measure, college student management also plays an irreplaceable role. The development of college student management can help to cultivate students with full development of morality, wisdom, physique and aesthetics,...
Proceedings Article

Effect of Vocational College Students Interested in Reading Professional Books in CAI Network

Liao Lang, Haiping Zhang
In current higher vocational college, the computer aided teaching is widely used, but the students have low interest in reading the professional book. Aimed to this problem, the computer aided teaching platform is extended to the network, through the forum, micro-blog and e-mail and other means, the...
Proceedings Article

The Internal Mechanism Research on Multi-stakeholder Cooperation Development of Engineering Higher Vocational Curriculum - Based on Collaborative Innovation Research Perspective

Xueli Zhao, Haiyan Zhang
This paper argues that it is necessary for multi-stakeholder cooperation to develop higher vocational curriculum, discusses the dynamic mechanism of cooperative development, and think the process essence is "multi-win" result of multi-agent collaborative innovation process, and is the fusion of many...
Proceedings Article

Reflections on the Concept Transformation and Implementation Strategies of College Volleyball Education

Xian Liu
The concept of college volleyball education directly impacts the long-term development of China’s sports. Based on the current situation of the college volleyball teaching, this essay put forward three transformations of its teaching concept: transforming the education from examination-oriented to quality-oriented;...
Proceedings Article

Empirical Study on Our Country’s Initial Public Offerings Efficiency in Inquiry System ——Based on Stochastic Frontier Analysis

Jian Zhang, Houjian Li
The paper regards 647 of Initial Public Offerings (IPO) companies on SMEs board from June 2006 to November 2012 as research samples, utilizes stochastic frontier analysis to carry out an empirical test on reform of initial public offering for three times and primary market’s pricing efficiency, and explains...
Proceedings Article

Optimization Model Construction of Unemployment Insurance

Haihong Wen, Yuqiong Niu, Xin Song
This paper makes theoretical analysis based on the unemployment insurance optimization design of employment promotion, constructs the optimization model and theoretical hypothesis of employment insurance with the re-employment bonus as variable factor, and makes empirical research with the application...
Proceedings Article

Influence Analysis on Accounting Information Quality and Internal Control Correlation

Lin Gao
This paper surrounds establishment of internal control and evaluation index system as well as theoretical and demonstration analysis of internal control on accounting information quality influence, it starts from perspective of listed company and discloses influence of variables such as quality ICDC,...
Proceedings Article

The evaluation of medical and health resource allocation of public satisfaction in Songjiang Shanghai

Jia Xu, Qian Liu, Wei Wang
This paper is based on the appraisal model of medical and health resources that has been building already. Give priority to with the satisfaction of residents satisfaction and health practitioners to the medical and health resources allocation in China public satisfaction evaluation. It is concluded...
Proceedings Article

Simulation Analysis of Electric Power Control Model of Electric Vehicle Battery

Ganglong Li, Yun Chen, Qing Zhou, Zhou Hu
The electric control system of the electric vehicle battery is researched, a new fuzzy reasoning method is introduced, and the fuzzy PID controller is set up, the optimization and feedback idea are introduced in the this reasoning method, according to the different optimization indexes, the reasoning...
Proceedings Article

Building Information Modeling Technology-based Skill Competition

Aimin Wei
BIM technology skill competition is a new term that was introduced to the building industry in recent years and constitutes an inevitable outcome in the development of the information technology applied to the building industry. Comprehensive applications of the BIM technology will have immeasurably...
Proceedings Article

Research on Slow Fashion Concept and Its Impact on Modern Footwear Eco-Design

Yugang Chen
Slow fashion philosophy is a product of society and fashion development, which can highlight a person's unique taste and temperament compared to the fast fashion. Slow fashion has many positive effects for human society, such as help to protect the environment, enhance the creativity of fashion industry...
Proceedings Article

Structure and Development of Management Information System in Manufacturing Enterprises

Weimei Zhang
Under the drive of the booming development of information technology, some manufacturing enterprises construct management information system (MIS) to acquire competitive advantages. This research was conducted to determine the structure and development of management information system in manufacturing...
Proceedings Article

A Study on Comprehensive Evaluation of C2C E-commerce Website Competitiveness

Ming Li
in recent years, the C2C e-commerce websites have developed rapidly with intensive competition. For C2C E-commerce websites, the prerequisite for promoting enterprise’s competitiveness level and achieving competitive advantages is to assess and acquaint their competitiveness, which is also a significant...
Proceedings Article

A Study on Key Factors Affecting Enterprise's Adoption of Electronic Commerce on Regional Level

Ming Li
The key point of enterprise's adoption of electronic commerce is the value innovation. In order to improve the success ratio of enterprise's adoption of electronic commerce, the enterprise needs to start from both the internal and external, distribute resource effectively, improve the environmental adaptation...
Proceedings Article

Discussion on the Impact of the E-Waste Dismantling on the Life of Chinese Residents

Ming Li
Environmental problems caused by the e-waste dismantling have attracted widespread attention. According to the statistics from the United Nations Environment Programme (UNEP), 70% of global e-waste has entered into our country through a variety of ways, while China itself has generated lots of e-waste....
Proceedings Article

Research on Spatial Distribution Characteristics of Electronic Information Industry in Beijing and Its Value Chain

Ming Li
As one of the leading sectors, electronic information industry in Beijing has relatively strong industrial strength and a great prospect. Through analysis on the distribution of main value chain links of electronic information industry and large-scale enterprises engaging in the industry, characteristics...
Proceedings Article

Take Taobao as an Example to Discuss the Comprehensive Evaluation Methods for C2C E-Commerce Websites’ Competitiveness

Ming Li
C2C e-commerce has been in the rapid development in recent years, and the representative websites in China include Taobao (, eBay (, Jinshan Amazon ( and so on. The investigation from Internet Research and Development Center of CASS shows that C2C has become...
Proceedings Article

The Discussion on Multi-channel Distribution System under B2C E-commerce Mode

Ming Li
With the rapid development of network technology and E-commerce, many enterprises open up the electronics market to sell products to the end consumers directly while maintaining the traditional retail channels. In recent years, more and more attention is paid to the studies on multi-channel distribution...
Proceedings Article

A New Design for Ground Rod with Anti-Maloperation and Lighting Systems

Lianqing Chi, Gu Li
In this paper, the common hidden perils of conventional ground rod used in power system are introduced. To conquer these problems, a new ground rod with anti-maloperation and lighting systems was developed. This new ground rod combines the anti-maloperation function and lighting function, provides real-time...
Proceedings Article

Research on the Upgrading Mechanism of Industrial Cluster Genetic Algorithm Model--Based on New Perspective of Business Unit

AiPing Qiao
This paper, through establishing a genetic algorithm model by integrating the theory of business unit rebuilding and resource theory, has discussed the function mechanism of the driving mechanism of business units on the industrial clusters. Since the process of selecting the model was practiced from...
Proceedings Article

Research on the Effect of New media Technology

Maixia Liu
With the appearing and its rapid developing, the new media played a catalytic role in China's economic and social development, and led to the trend of ideological and cultural pluralism, created a certain impact on the mind of young people. As the party and States’ main approaches to promote the theme...