Research on the Cooperative Mechanism of Logistics Service in the Innovation of Entity Retail Enterprises
- 10.2991/essaeme-17.2017.32How to use a DOI?
- Internet thinking, entity retail enterprise, logistics service, collaborative development, online to offline
In the context of the new generation of information technology represented by Internet, cloud computing and large data, the consumer demand environment and competitive environment faced by the entity retail industry have undergone tremendous changes. At the same time, physical retail enterprises face greater pressure. In the face of consumers' shopping behavior of fragmented and full channel style, as well as the Internet electricity business more in-depth line layout, the entity retail enterprises need to achieve their own innovation and transformation, change their business model, integration of resources, online to offline collaborative development, optimization enterprise relationship network, improve the quality of logistics services and build a "two - way" value chain. There is an complementary relationship of interdependence, mutual support and between the innovation transformation and the logistics service of the entity retail enterprises. The coordinated development of the two kinds of industry is an inevitable trend, which can better promote the development of the physical retail industry.
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jianjun Feng PY - 2017/07 DA - 2017/07 TI - Research on the Cooperative Mechanism of Logistics Service in the Innovation of Entity Retail Enterprises BT - Proceedings of the 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017) PB - Atlantis Press SN - 2352-5398 UR - https://doi.org/10.2991/essaeme-17.2017.32 DO - 10.2991/essaeme-17.2017.32 ID - Feng2017/07 ER -