International Journal of Computational Intelligence Systems

<Previous Article In Issue
Next Article In Issue>
Volume 3, Issue 6, December 2010, Pages 805 - 814

Developing a Mobile Service-Based Customer Relationship Management System Using Fuzzy Logic

Authors
Xiaobei Liang, Jianghua Zhang, Binyong Tang
Corresponding Author
Jianghua Zhang
Received 29 April 2010, Accepted 5 October 2010, Available Online 1 December 2010.
DOI
10.2991/ijcis.2010.3.6.11How to use a DOI?
Keywords
customer demands, fuzzy logic, mobile customer relationship management (mCRM), mobile service, stability.
Abstract

Customer relationship management (CRM) has gained lately widespread popularity in many industries. With the development of economy and society, customers are unsatisfied with the stereotyped products. As customers usually describe their demands in nature language, the demands are often conflicting with each other and are often imprecise. The paper studies the operation process of handling customer demand for modern service systems based fuzzy logic methods. While in this mobile medium times, mobile service and CRM are rarely taken into unite study. This paper overviews the related theory likes business engineering, relationship marketing and mobile business, which can be used in mobile CRM (mCRM) and in the implement of mobile CRM. The paper analyzes the underlying technology and marketing issues of the initiation of mCRM and integrates various issues of mCRM. Moreover, the paper discusses the characteristics of useful mCRM as the implement of mCRM will help the enterprise enhance the customer relationship and customers' loyalty will also gain more profit. A new stability criterion for the extended singular dynamic input-output model is given to ensure the stability of input-output model.

Copyright
© 2010, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Issue
Next Article In Issue>
Journal
International Journal of Computational Intelligence Systems
Volume-Issue
3 - 6
Pages
805 - 814
Publication Date
2010/12/01
ISSN (Online)
1875-6883
ISSN (Print)
1875-6891
DOI
10.2991/ijcis.2010.3.6.11How to use a DOI?
Copyright
© 2010, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - JOUR
AU  - Xiaobei Liang
AU  - Jianghua Zhang
AU  - Binyong Tang
PY  - 2010
DA  - 2010/12/01
TI  - Developing a Mobile Service-Based Customer Relationship Management System Using Fuzzy Logic
JO  - International Journal of Computational Intelligence Systems
SP  - 805
EP  - 814
VL  - 3
IS  - 6
SN  - 1875-6883
UR  - https://doi.org/10.2991/ijcis.2010.3.6.11
DO  - 10.2991/ijcis.2010.3.6.11
ID  - Liang2010
ER  -