The R&D Strategy of Automobile Companies in Radical Innovation

DOI

10.2991/jrnal.k.200909.009How to use a DOI?

Keywords

Technological discontinuities; radical innovation; R&D strategy; automobile companies; patent analysis

Abstract

This paper focuses on patterns of innovation and the R&D strategy of automobile companies for technological changes. Tushman and Anderson (1986) pointed out that there are two types of technological changes: incremental technological change and radical technological change. In particular, radical technological change may largely affect existing companies and new entrants for gaining competitive advantage in the emerging market. To examine this proposition, we use the patent information of existing automobile company (Toyota) and new entrants (Tesla, BYD) to analyze their R&D strategies on electric vehicle by social network analysis and cluster analysis. The analyses in this paper include the following: (1) To capture the radical and incremental technological changes from each company’s R&D projects, and visualize these changes, (2) To examine the relationship between technological discontinuities and the R&D strategies of automobile companies. We conclude that patterns of corporate R&D strategy that cope with the threat of radical technological changes differ from company in automobile industry, and we suggest the reason that cause this difference.

Copyright

© 2020 The Authors. Published by Atlantis Press B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - JOUR
AU  - Yousin Park
AU  - Iori Nakaoka
AU  - Yunju Chen
PY  - 2020
DA  - 2020/10/09
TI  - The R&D Strategy of Automobile Companies in Radical Innovation
JO  - Journal of Robotics, Networking and Artificial Life
SP  - 184
EP  - 189
VL  - 7
IS  - 3
SN  - 2352-6386
UR  - https://doi.org/10.2991/jrnal.k.200909.009
DO  - 10.2991/jrnal.k.200909.009
ID  - Park2020
ER  -